Do you know why 90% of startups fail? It’s because of gawky marketing and lack of research about their brand and website. In hindsight, following marketing strategies for a website is important nowadays.
If you are planning to start a website for your business, you should also consider doing research on marketing strategies to reach people, grow audience and your sales.
In this article, we’ll discuss the top marketing strategies for a website that can help your business website to generate more leads and get more customers.
Without further ado, let’s dive into it.
1. Website SEO
SEO (Search Engine Optimization) is essential for your business website to get noticed on Google. Although, some of you might be confused about SEO and its stuff. However, it’s not. You will need to check your competitor’s sites, and what keywords they are using. You can optimize your site according to it.
Moreover, there’s always a shortcut, but if your website is found guilty of violating Google policies, it can result in a penalty or warning.
Also, you will have to optimize your site according to your niche, audience, and area.
Besides that, you can also submit your website to Google console for indexing. It won’t cost you; it’s free. It will help your site get indexed at Google faster.
2. Create your Blog
Adding blog to your website is excellent for getting notice and an audience. 77% of the people on the Internet read blogs. It 3x times more in the United States than in the rest of the world.
Blogs aren’t just a piece of text but an excellent way of marketing your online business. It helps your website to get an audience and get ranked easily on Google. Also, ensure not to copy any content from other websites; it can result in a penalty from search engines.
97% of companies post blog posts on their websites to get more links. Also, 53% of marketers admit that blogging is one of their choices. So, creating a blog for your business website is one of the best marketing strategies in town.
Besides this, you can also create an affiliate program on your site. You can start doing it today by referring to a product on your blog post. You’ll get a commission if someone purchases any product from your site.
According to this report, approximately 76% of publishers are fond of affiliate marketing because it helps monetize their content. In addition, you’ll need to provide an honest review about the product; you’ll be going to affiliate on your website. You will have to describe the benefits as well as the cons of the products.
3. Leverage Google My Business
You should take leverage from Google My Business if you have a startup. It represents your business in your local area. It also improves the local SEO of your business website.
You can add your business address, contact information, hours, and your current location. Moreover, 64% of the customers search for local businesses using Google My Business, which is another plus point for you.
Besides that, it helps your website to grow on Google and get noticed from your local customers. Although, you’ll need to follow Google Guidelines for that.
4. Start a YouTube Channel
It’s one of the best marketing strategies you can apply today to start getting leads in your business. More than 122+ million users watch videos on YouTube every day. Moreover, People are more likely to purchase products after watching a video. 60% of the customers prefer getting educated by product videos.
You can create a short video about a product or service and how it can help consumers. It will boost your customer ratings and helps you get an audience. It is also a genuine way of promoting your business.
In addition, 62% of online businesses take leverage from YouTube videos.
5. Friendly Website
If the users don’t find your site friendly enough, it will lack in getting results for your business website. So, you should use templates that load faster and looks good on every device such as android, laptops, computers, tablets, etc.
According to Statista, 58.99% of traffic comes from mobile users on websites, so it means you should make your website mobile friendly. Furthermore, you can use friendly CMS themes available online.
6. Proper Keyword Research
Without proper keyword research, you can’t make your website stand out to others. You can’t drive traffic to your website. As said, websites fail to be recognized as they don’t have a decent marketing strategy.
Keywords also help your blogs to get ranked on Google; it’s one of the core aspects of SEO of your website.
Here are some tips regarding keyword research for your website.
- You might have heard the keywords “long tail” and “short tail.” It’s harder to rank on short-tail keywords if you are starting. Although, you can use long tail keywords.
- You can analyze your website from sites such as Ubersuggest, Smrush, etc. You can get complete detail of your site performance and which areas you should improve.
- As for blog posts, try finding low SEO-difficulty keywords, as they are easy to get ranked on Google; also, try locating high-volume keywords.
- You will need to go through your competitor sites and check their strategy.
Besides these, you should use high-quality images on your websites. Also, make it technically suitable for the users, like page loading speeds, etc.
7. Prepare an Online Course
It sounds odd, but it’s a great marketing strategy to get an audience and students on your website. Although, you’ll need to spend time creating a course, recording videos, drafts, etc. But it’s good to market your website.
The course can be paid or free; it depends on you. Although, you can start selling two basic and premium courses, where students can visit your website and enroll in your online course.
Besides this, you can also go live on Facebook and Instagram to keep interacting with your students. In addition, you can also create a business Facebook page to promote your online course via paid marketing tools such as Ads.
8. Social Media Marketing
As we know, social platforms such as Instagram, Facebook, etc. have billions of users daily. It’s a great source to increase your off-page SEO. Moreover, 52% of business companies agree that they get more sales via social media marketing.
It’s an excellent way to increase your audience. As said, you can create a business Facebook page for your website and share vital information with your viewers. You can create stories, go live, etc., to get more attention and increase your chances of getting sales.
Similar article: Start Making Money with Facebook 2022
9. Consulting Influencers
There are many social media influencers you can consult and ask to promote your brand. According to HubSpot, 68% of marketers collaborate with influencers on social media.
Although, the consulting influencer shall ask you for a payout such as cash, free products, etc. It can increase your brand awareness among the influencer followers, driving traffic to your site and increasing sales.
Make sure to consult influencers who have a large audience. You can give discounts and giveaways on your products, which is a great marketing strategy to get more website leads.
10. Creating Backlinks
A backlink is a vital aspect of getting the audience on your website. When one website links yours on their page, they have created a backlink from you. It also helps you get traffic from Google.
Furthermore, the backlinks aren’t free; the owner of the other website can charge you. However, some websites offer free backlinks, such as MyBlogsU, Business 2 Community, and HARO.
Conclusion
Marketing strategies for a website are important to get high volume and sales. In the above article, we have described the top 10 vital online marketing business strategies for your website. It would be best to focus on improving your website’s on-page and off-page SEO to get noticed on Google.
Please remember, don’t violate any Google policy which can lead to restrictions and a lower ranking for your website.
